Core Monetization Metrics
Foundation metrics for pricing and revenue calculation
Placement Price
The cost of a placement (Primary, Secondary, Quick Link)
Formula
User inputUsed In
Subscribers
Total subscribers in the selected TLDR vertical
Formula
From media kit dataUsed In
Open Rate
Percentage of subscribers who open an issue
Formula
Opens ÷ SubscribersUsed In
Impressions
Estimated views per placement
Formula
Subscribers × Open RateUsed In
Yield, CPM, and Efficiency Metrics
Measure monetization effectiveness and value delivery
Effective CPM (E-CPM)
True CPM based on actual impressions delivered
Formula
(Placement Price ÷ Impressions) × 1000Used In
Revenue per 1,000 Subscribers (RP1K)
Monetization efficiency relative to list size
Formula
(Placement Price ÷ Subscribers) × 1000Used In
Breakeven CTR
CTR required for an advertiser to justify spend
Formula
Cost per Outcome ÷ Impressions (simplified)Used In
Forecasting and Scenario Planning
Model demand variability and revenue projections
Total Revenue Forecast
Projected revenue across selected placements
Formula
Σ (Placement Price × Placement Count)Used In
Scenario Multiplier
Adjustment factor for modeling demand and performance variability
Formula
Adjusted Revenue = Total Revenue × MultiplierModes
- Conservative (0.85x)
- Baseline (1.0x)
- High-Intent (1.15x)
Used In
Inventory Utilization
Percentage of available placement inventory consumed
Formula
(Placements Sold ÷ Total Available) × 100Used In
Advertiser Fit and Repeatability
Assess audience alignment and long-term value
Advertiser Fit Score
Strength of match between advertiser type and vertical audience
Formula
Weighted attribute scoring model (0–100)Inputs
Used In
Repeatability Score
Likelihood an advertiser books again
Formula
Based on Fit Score, E-CPM, vertical/category matchOutput
Low / Medium / High or numeric score
Used In
Category Presets
Pre-configured advertiser profiles (AI Startup, DevTools, Cybersecurity, Fintech, etc.)
Used In
GTM Operations and Capacity
Model team bandwidth and headcount requirements
AE Capacity
Total meetings or accounts an AE can handle per period
Formula
User input (meetings/week or similar)Used In
AE Utilization
Percentage of AE capacity consumed based on demand
Formula
(Required Meetings ÷ AE Capacity) × 100Used In
Headcount Requirement
Number of AEs needed to meet demand
Formula
Required Capacity ÷ AE CapacityUsed In
AE Workload Heatmap
Color-coded utilization indicator
Thresholds
- < 60%: Underutilized (Green)
- 60–85%: Optimal (Yellow)
- > 85%: Overcapacity (Red)
Used In
Funnel Health Metrics
Track conversion quality and pipeline efficiency
MQL → SQL Conversion
Percentage of Marketing Qualified Leads that become Sales Qualified
Formula
SQLs ÷ MQLsUsed In
SQL → Opportunity Conversion
Percentage of SQLs that become Opportunities
Formula
Opportunities ÷ SQLsUsed In
Opportunity → Booked Conversion
Win rate for opportunities
Formula
Wins ÷ OpportunitiesUsed In
Total Funnel Conversion
End-to-end conversion efficiency
Formula
Wins ÷ MQLsUsed In
Analytical Backbone
This metric library defines the analytical backbone of the TLDR Revenue Engine Simulator. It establishes consistent logic, enables transparent forecasting, and creates shared alignment across pricing, GTM, partnerships, editorial, and executive decision-making.
Each metric is mapped to its functional use within the simulator to show how components interconnect into a coherent revenue system.